CASE STUDY

Coca-Cola Europacific Partners Transforms with Checkbox

Richard Conway
Deputy Group General Counsel & Group Company Secretary
INDUSTRY
Fast-Moving Consumer Goods
DEPARTMENT
Legal, Company Secretary, Procurement, People & Culture
COMPANY SIZE
12,000+
LEGAL TEAM SIZE
180+
ABOUT
Coca-Cola Amatil is one of the largest bottlers and distributors of beverages in the Asia Pacific, employing over 12,000 people and serving more than 270 million consumers. They distribute some of the world's most loved beverage brands, including Coca-Cola, Diet Coke, Sprite, Powerade, Monster, and Canadian Club.
OUTCOMES
1,000+ documents generated
45+ workflows automated
20+ active independent Checkbox builders
The Challenge

Coca-Cola Europacific Partners faced a range of operational inefficiencies across their Legal, Procurement, and People & Culture teams due to manual, repetitive processes and outdated tools. Legal teams were burdened with low-value tasks such as drafting and executing standard documents like NDAs, along with time-consuming monthly reporting—without access to automation tools. Procurement and People & Culture teams, although equipped with large ERP systems, found them too rigid and slow to adapt to fast-moving business needs, particularly during the rapid shifts introduced by COVID-19. As a result, teams often resorted to clunky workarounds like spreadsheets, which created issues with version control and visibility.

Meanwhile, IT resources were prioritized for sales and finance, leaving these departments with limited support to innovate. Legacy software and external vendors were either too costly or required specialized knowledge outside the organization. This bottleneck became particularly problematic for the People & Culture team, which leads internal transformation and employee experience projects and needed to act quickly and flexibly.

Together, these challenges created a clear need for a self-serve, no-code platform—one that would allow business users closest to the problems to rapidly automate processes without relying on IT or third-party vendors.

The Solution

Checkbox enabled Coca-Cola Europacific Partners business users to build a universe of business applications without the need to learn coding or rely on external vendors.

Although Coca-Cola Europacific Partners was initially looking for document automation tools, they realised that document automation is only a small part of a larger end-to-end business process. Checkbox was highly attractive because it allowed them to automate not only the document aspect, but also the larger business process that crosses functions and departments if they wished, or the scope anywhere in between.

With Checkbox, applications were built in a fraction of the time needed for traditional IT projects, with "the building of a proof of concept app often achieved in just a couple of hours", and can easily be amended as business requirements evolve. Additionally, by leveraging the data captured on the Checkbox dashboards, Coca-Cola Europacific Partners now has greater visibility across their organization to enable data-driven decisions.

In a few months, the Legal team have automated multiple internal operations including bank guarantee management and semi- or fully-automated drafting, execution and filing of simple, low-risk agreements. The Procurement team have automated tender processes such as vendor evaluation and have also translated Excel-based pricing and cost calculators into Checkbox applications. The People & Culture team have automated performance review workflow, bulk generation of individualized employee letters, and have leveraged Checkbox to upskill employees in software-building and IT project management.

“We have automated NDAs so that 90% are created automatically by the user without legal intervention. The 10% that requires legal intervention are completed in hours rather than days.”
Outcomes

Within just six months of adopting Checkbox, Coca-Cola Europacific Partners achieved impressive outcomes across multiple departments. The shortest turnaround time from ideation to live deployment was only 3 weeks, culminating in the successful automation of 350+ bespoke employee letters.

The organization has also recorded:

Metric Result (First 6 Months)
Shortest Turnaround Time 3 weeks from ideation to live automation
Automated Letters 350+ bespoke employee letters automated
Documents Generated 1,000+ documents created
Internal Workflows Automated 15+ internal workflows streamlined
Automation Apps Built 45+ apps created on the platform
Independent App-Builders 20+ employees trained to build independently

These results have had a transformative impact across the business:

  • Legal has been able to do more with less, freeing up time to focus on high-value, strategic initiatives.
  • Procurement has benefited from more transparent, secure, and centralized workflows that are now far easier to audit.
  • People & Culture can now prioritize people over process, reacting quickly to emerging needs and rolling out organization-wide solutions at a previously unachievable pace.

The platform has also received overwhelmingly positive feedback across the organization. One user shared:

“Most users have commented on how easy it is to understand how to build a basic app with very little training and little to no IT or coding experience. For people with some IT or coding experience, they are very quickly able to build quite complex apps in Checkbox.”

Notably, the phrase “let’s Checkbox it” has organically emerged as a cultural catchphrase at Coca-Cola Europacific Partners. The number of app ideas continues to accelerate, and experienced Power Authors are now independently training new Authors—expanding and sustaining the automation capability throughout the business.

“The quality of support is outstanding. Checkbox goes over and above to understand the specific business context of our apps to help us deliver. They have an excellent approach in trying to encourage users to build themselves but providing them with additional help when needed.”

See exactly how Coca-Cola Amatil transformed their legal service delivery - watch the full webinar.

The Future

Checkbox has become an integral part of improving operations at Coca-Cola Europacific Partners with a self-governed Checkbox community led by experts. This enables employees across the organization to take their ideas from validation to deployment in a matter of weeks.

“The breadth of app ideas we have received from team members which can be built in Checkbox has been quite amazing. Much, much broader than document automation, workflows and intake. With Checkbox, Coca-Cola Europacific Partners can truly create an employee-led digital transformation culture.”