Name: From Resistance to 90% Adoption: How Altria Built an AI Legal Front Door Lawyers Actually Use
Uploaded: 2026-04-23T06:06:53.555Z
Duration: 60 Minutes
Description: Altria built an AI legal front door in 52 days, achieving 80–90% adoption. Learn how they drove change, improved intake, increased visibility, reduced outside counsel spend, and built the foundation for scalable AI in legal.

Webinar

From Resistance to 90% Adoption: How Altria Built an AI Legal Front Door Lawyers Actually Use

Altria built an AI legal front door in 52 days, achieving 80–90% adoption. Learn how they drove change, improved intake, increased visibility, reduced outside counsel spend, and built the foundation for scalable AI in legal.

00:00 Webinar Overview and Engagement Instructions
01:30 Introduction to Checkbox and Legal Transformation Challenges
04:15 Altria’s Enterprise-Wide Modernization Strategy
06:30 Business Goals Driving Legal Department Modernization
08:00 Role and Structure of Altria’s Legal Centre of Excellence
11:30 Complementary AI Tools and Broader Legal Technology Use
14:20 Importance of Customization and Overcoming Resistance
16:40 Accelerated Implementation and Rapid Go-Live Process

Timestamps