Webinar

From Resistance to 90% Adoption: How Altria Built an AI Legal Front Door Lawyers Actually Use

Altria built an AI legal front door in 52 days, achieving 80–90% adoption. Learn how they drove change, improved intake, increased visibility, reduced outside counsel spend, and built the foundation for scalable AI in legal.

  • 00:00 Webinar Overview and Engagement Instructions
  • 01:30 Introduction to Checkbox and Legal Transformation Challenges
  • 04:15 Altria’s Enterprise-Wide Modernization Strategy
  • 06:30 Business Goals Driving Legal Department Modernization
  • 08:00 Role and Structure of Altria’s Legal Centre of Excellence
  • 11:30 Complementary AI Tools and Broader Legal Technology Use
  • 14:20 Importance of Customization and Overcoming Resistance
  • 16:40 Accelerated Implementation and Rapid Go-Live Process